MediaBrain is focused on media intelligence and examining databases of media consumption, gathering insights, dashboarding and creating planning and buying tools around that data. So before we started working with HF, we were prototyping and putting together software products for one particular client. We wanted to scale that up to multiple clients, and we needed more engineering resources. So we approached HF to help us scale out that product and make it suitable for multiple clients. We needed additional resources. We needed to move very quickly, and HF were able to help us quickly locate and get started with a great team. HF were excellent in the way that they helped us to move. They gathered our requirements and then helped us to assemble a team of people with complementary skills. We were able to meet each person before they started and get to know them and to find out which kind of skills they had. So they were instrumental really in the early growth of our business. HF took it from an MVP to a fully fledged commercial offering. We've gone from one client to many, and HF have helped us manage that transition.
HF were one of two companies that we considered. HF were very proactive in the way that they approached the problem. They took ownership, really worked off their own bat. They just have a lot of enthusiasm. They're a very young team. They've got a lot of great skills. They were really a pleasure to work with.