The birth of a startup or "where to start?"
The first step is to test your idea for viability.
To do this, we ask ourselves three simple questions:
- What problems does your startup solve?
- Who is its target audience?
- What are the analogs on the market and how do they differ?
List the problems and how people solve them today. For a better understanding of consumers, it is better to follow the “Jobs to be done” principle. The main idea is to start with the user's problem, not with your project solving it. If you find it difficult at this stage, there is nothing to worry about, perhaps you simply do not have enough knowledge in this area and you need to contact a specialist. If your startup uses any devices (wearable devices or stationary sensors, RGB cameras), carefully study the devices you need, their cost, and leading manufacturers. For example, for a fitness app, do you only plan to develop an app or also integrate with existing fitness bracelets? Or maybe you are planning to manufacture your own bracelets? Do you plan to use available open-source maps or use your drones with RGB cameras to develop an application that will analyze land plots?
After you have dealt with the first question, you can already clearly formulate the answer to the second question - "Who is your target audience?" Here you need to pay attention to various "little things", for instance: the region of use, linguistic nuances, a formed sustainable culture of use, legislative acts, and their restrictions.
This is a fairly broad issue and each startup has its nuances.